MARIGOT: President Daniel Gibbs chaired the Saint Martin Tourism Council, in the presence of the territory’s socio-economic players, on Thursday, June 17th.
On the agenda of this Council, the Collectivité presented the architecture and content of the draft Tourism Code of Saint Martin, which will soon be presented to the Territorial Council for ratification. This document codifies all of the deliberations taken between 2008 and 2020, in the context of adapting national provisions to the territorial specificities.
In order to strengthen the particularly deprived sector of statistics, President Gibbs announced the creation of a statistics department within the Economic Development Delegation of the Collectivity, to meet the need for the collection and processing of statistical data.
The new department presented the elements of a survey aimed at determining the precise profiles of the residential clientele of Saint-Martin.
Thus, from November 1st, 2021 to April 30th, 2022, customers of accommodation providers (Hotels and Guest Houses) will be given a short questionnaire for this purpose.
This survey was designed in close partnership with the Tourist Office and the Tourism Club.
The indicators and dashboards will then be usable from June 2022.
Among the topics discussed, the redefinition of the marketing positioning of the destination St. Martin in the face of increased competition from the Caribbean region and the support of investors, were discussed by the assembly.
President Gibbs insisted on the importance of the union of all private and public actors to face the present and future challenges of our mono industry that is tourism.