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Wednesday, September 28, 2022
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“TourismAwareness”, in the spotlight

As part of its “Tourism Awareness” program, the Sint Maarten Tourist Office is launching a new communication campaign on tourism-related jobs starting April 12th, 2021 for 10 weeks. The aim is to show that every profession is directly or indirectly linked to tourism in Saint Martin. 

The promotion of our destination isonly possible with the involvement of all. This is the message that the Tourist Office of St. Martin wants to conveywith the program “TourismAwareness”, launched in January, to communicate with the population so that it feels fully integrated into the tourism industry. The desire is also to allow the population to create a strong sense of belonging to their island, the Friendly Island, through the slogan “I am, you are, WE ARE Friendly Saint Martin! “

Today, the Tourist Office wishes to show through a new visual communication campaign that every profession practiced in Saint Martin is directly or indirectly related to the tourism industry. 

To highlight the real players behind the scenes, 10 trades will be honored through 10 videos published each week on the social networks of the Office of Tourismfrom April 12th to June 25th, 2021 (Instagram page @otsaintmartinlocal and Facebook page @OT Saint-Martin – Vie Locale). 

Note that this campaign is conducted in partnership with the CCISM of Saint-Martin and the European Regional Development Fund (ERDF). 

Tourism is everyone’s business!



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